Project Sampler
- Theme Park
- Of five shops only one generates satisfactory sales.
- Task:
- Redesign the other four shops for success!
- Action:
- Create individual identity for each shop, using exiting themes.
- Personnel training in visual merchandising and excellent service practices.
- Swiss firm
- with 27 Department Stores serving 3 different language groups.
- Task:
- Achievement of trans-cultural identity within the shops.
- Action:
- Language transcending merchandise presentation based on theatrical stage design.
Department Store on Cyprus
- Task:
- Replacement of stereotypical merchandise presentation.
- Action:
- Concept of new mixes, attractive displays, theme promotions with related shop-window displays.
Export Trade Centre, Bali
- Task:
- Buyer oriented presentation of national handicrafts in cultural setting.
- Action:
- Concept for placement of merchandise groups, interior design, lighting and visual merchandising. Coordination of designers, planners, supervisors and manufacturers of.
International Apparel chain
- Task:
- Introduction of visual merchandising and its requirements for architects, buyers and sales personnel.
- Action:
- Seminars for executives and supervisors and coaching personnel trainers.
Goldsmith and Jeweller
- Task:
- Unique and fascinating interior design for new location.
- Action:
- Unusual space development and choice of materials. Interior design, Concept for monthly promotions and contest winning theme oriented shop appearance.
Home Improvement chain
- Task:
- Sample for a future market concept.
- Action:
- Layout using groundbreaking measures targeting superiority over competitors.
Multinational Home Furnishing chain
- Task:
- Presentation of visual merchandising, targeting adaptation for the enterprise.
- Action:
- International seminars and workshops conveying knowledge of cutting edge trends, optimizing collaboration between buyers and visual merchandisers.
So far, we have been consulting enterprises in Austria, Belgium, Canada, Cyprus, Germany, Indonesia, Russia, Netherlands, Switzerland, Thailand and USA.
... but let me back for dinner