Of course you would and so would the shopper. The shopping mall is where it’s happening!
At BB International Consultants we have been analyzing shopping mall dynamics for over 15 years.
In order to attract tenants, shopping mall design needs to create advantageous and promising situations for all clients:
- easy accessibility from outside and inside
- visibility providing information and attraction
- consideration of the tenants’ individual needs intelligent layout that accommodates tenant requirements and meets customer needs and desires
The customer experiences the mall as inviting and irresistible when it provides:
- an appealing mix of shops
- an inviting atmosphere
- diverse entertainment
- a stimulating environment
- a stress-free experience
To determine how successful a shopping centre will be, a far-sighted mall owner/developer will not limit his vision to:
- how to attract tenants
- how to support tenants earning potential
but also focus on:
- maximizing the number of visitors
- increasing frequency of visits
- inducing shoppers to stay longer and buy more
Too many shopping centres only thrive until the next one opens. However, if all the customer’s needs for adventurous, exciting and carefree shopping are known and met, the mall will be an ongoing success.